Our Beginnings
Our origins lie in engineering — where structure, clarity, and systems-thinking create lasting impact.
Our founder, Daniel Chang, transitioned from engineering to financial planning in 1999 with a singular vision: To design a framework that brings order, purpose, and lasting value to people’s financial lives. This led to the development of our holistic planning model across Protection, Accumulation, and Legacy Planning. As the team grew, so did the mission. ACDC was formed — not just as a group, but as a culture: One that values people, principles, and partnerships. As the Chinese saying goes: 饮水思源 (translated "When you drink water, remember its source."), ACDC Group was built upon the principles of Advisors Clique Collective*, honouring its legacy while fearlessly paving a new path forward.
Today, our consultants come from all walks of life, from engineers to business graduates, united by a shared purpose. A commitment to build with purpose, serve with clarity, and lead with integrity.
We are ACDC. With you, for life.
*Advisors Clique Collective is a group of financial consultants representing Great Eastern Financial Advisers Private Limited.
What We Stand For
Driven by Values. Committed to Excellence.
Purpose
To forge meaningful financial journeys through purposeful holistic planning – partnering with our clients through each milestone with integrity and committed to creating changes that truly matter.
Mission
Inspired by ACC’s guiding principle – “To leave a legacy that impacts lives by paying it forward” - ACDC Group embraces this philosophy by carrying forward gratitude for the journey that brought us here, striving to build a collective culture that reflects this mindset and extends to the lives we serve.
Vision
We're building something more than just a team. To be a collective shaped by strong values, grounded in legacy, and united by a shared purpose — to grow lives, and to grow leaders. We see a future where every client and consultant is empowered to make decisions with clarity, wisdom, and confidence.
Our Values
Aspiration – Reflects the spirit of being a trailblazer, striving for excellence, and believing in a future full of possibilities and growth.
Credibility – Rooted in integrity and trust, this speaks to reliability, honesty, and respect.
Dedication – The unwavering commitment to
progress, resilience, and meaningful impact.
Compassion – Reflecting care, empathy, and a genuine commitment to people and purpose.
Long-term success doesn’t happen by chance.
It’s the result of a deliberate journey, structured with intent and guided by values that shape who we are and how we grow. That is why its important for ACDC to be led by a team of confident and competent leaders. Well aligned with our foundation and guiding values “To leave a legacy that impact lives by paying it forward”. We have established a strong and enduring relationship with our clients, providing them with quality services.